Fruiteao

Category: Brand Identity
Client: Fruiteao
With: Hierarchy Design Studio
Location: 113 McCaul St, Toronto, ON M5T 2X3

The "Fruiteao" logo was created for a bubble tea shop specializing in fruit-infused drinks. The goal was to develop a brand identity that would immediately connect with the vibrant and fun atmosphere typical of bubble tea culture, while keeping the design simple, welcoming, and versatile for multiple applications.

Designing the Fruiteao logo involved thorough research into modern branding practices, as well as an understanding of the bubble tea market. The challenge was to create something both unique and instantly relatable, offering a visual language that is modern yet rooted in the core concepts of freshness and fun. The final product strikes the right balance between professional and playful, ensuring it resonates with the intended target audience.

The design also reflects my multidisciplinary approach, as I combined elements of graphic design, brand strategy, and playful illustration techniques. The logo’s simplicity belies the detailed thought process behind every choice—from the balance of the colors to the positioning of the smile. Every element serves the purpose of representing the client’s vision in a way that is not only functional but also visually compelling.

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Dina Tsyuy CNA Global (CNAG) Ianseng Wushu of Macao Snowflake Letters BRN Fruiteao Archive of the Captured Moment Walk vol. 2 Info & Contact :)

Dina Tsyuy

CNA Global (CNAG)
Ianseng Wushu of Macao
Snowflake Letters
BRN
Fruiteao
Archive of the Captured Moment
Walk vol. 2

Info & Contact :)