Ianseng Wushu of Macao

Category: Brand Identity
Client: Ianseng Wushu of Macao
Location: Macao, China

Ianseng Wushu is a martial arts school based in Macao, offering high-quality physical training for youth and seniors. The school specializes in various East Asian martial arts disciplines, such as Kung Fu (Pinyin: gongfu), Judo, Karate, and Kendō.

The newly developed, distinctive branding for Ianseng Wushu of Macao has elevated the dojo’s identity, helping it stand out and gain greater recognition.

The Ianseng Wushu logo integrates three core philosophies, each reflecting aspects of East Asian tradition:

Yinyang: The yinyang symbol represents the two complementary forces that balance all aspects of life. Depicted as light and dark halves of a circle, yin and yang reflect the fundamental harmony of opposing forces in the universe.

The bagua or pakua (八卦): Derived from Taoist astrology, the bagua, or "eight symbols," represents fundamental principles of reality and is a prominent symbol in Feng Shui. The eight interrelated symbols embody essential energies in the world and serve as the basis for the logo's structural design.

The chinese character seng (承): This character first appeared in Shang Dynasty oracle bone inscriptions. Its ancient form resembles a person supporting another with two hands, symbolizing support, acceptance, and respect. The inclusion of "seng" (承) connects with the brand’s identity, "Ianseng" (恩承), which signifies gratitude and inheritance. The character also incorporates the "hand" (手) radical, symbolizing the passing down of tradition and respect.

Through these elements, the Ianseng Wushu brand creates a unique identity. The bagua’s structure seamlessly integrates with the "seng" character to reinforce the concept of passing down gratitude, respect, and martial arts tradition.

The Ianseng Wushu mascot, as illustrated above, embodies the school’s martial arts spirit. It reflects a defensive stance from the martial arts techniques taught at the school, symbolizing strength, readiness, and discipline.